Location: Beurs van Berlage
Amsterdam, The Netherlands
Language: International English
Brand Journalism January 30 & 31, 2019
The Executive Voice February 27 & 28, 2019
Writing for the Web March 6 & 7, 2019
Corporate Storytelling April 24 & 25, 2019
Business Editing Contact us for dates
Writing Annual Reports Contact us for dates
Writing for NGOs Contact us for dates
Speeches & Presentations Contact us for dates
Writing that Sells
Put products, services, and ideas into words.
You know exactly what you’re selling: the ideas, the products,
the company’s services. “Writing that Sells” helps capture that
knowledge–in precise, powerful, persuasive words. Reach your
organization’s audiences, internal and external.
Who Attends “Writing that Sells”?
Many of those who take “Writing that Sells” are already writing for
organizations. Others who join are beginners. Why take the class?
To learn more about motivating your audiences. To trigger creativity.
Learn new techniques. And write more time-efficiently.
What You Will Learn
> use words more persuasively
> sell concepts to colleagues via concise letters & emails
> inspire stakeholders via newsletters, reports & presentations
> write winning speeches, brochures, and client presentations
> win customers via product literature & brochures
> set objective criteria for evaluating sales writing
What to Expect
We’ll start with the theory of superb sales writing and move on swiftly
to practice. Using a relevant business case, you will write at least one
complete piece. Then you’ll receive expert feedback on your writing.
The workshop is in English and is taught by a professional with more
than twenty years of experience. The training is two full days.
You will leave with a list of your strengths as a writer; one
complete piece of writing; and a training certificate.