Location: Beurs van Berlage,
Amsterdam, the Netherlands
Language: International English
Writing that Sells February 13 & 14, 2020
Corporate Storytelling March 4 & 5, 2020
Writing for NGOs March 26, 2020
Business Editing April 8 & 9, 2020
Brand Journalism Contact us for dates
Writing for the Web Contact us for dates
Writing Annual Reports Contact us for dates
The Executive Voice Contact us for dates
Speeches & Presentations Contact us for dates
Writing Strategic Emails
Whether you’re in business, government, or with an NGO, email is most likely your main form of communication. But are your mails working as hard as they can? Do you—and your colleagues—have a clear strategy? Are your emails in line with how the organization conducts business? “Writing Strategic Emails” gives you the tools to revitalize your communication.
Who Attends “Writing Strategic Emails”?
Some people believe that writing an effective email depends on your mastery of the language in which you’re writing. This isn’t necessarily true: far more important is mastery of business—and business communication. This course is for absolutely anyone who believes their digital communication can be clearer, more strategic, and more powerful.
What You Will Learn
> To write objective email guidelines: a checklist for what a “good” email means
> How to devise email templates for entire departments—and the company
> How to put each mail you write in context with broader business goals
> When to use technical language—and when to be more conversational
> When to send an email, versus when to start a conversation, instead
> How to distinguish between internal language—and standard terms
> How to arrive at the right subject line—so that your mail gets read
> How to phrase your call-to-action—without alienating your reader
> How to create a tone of voice that inspires the reader to act
> How to break down communication to the size of an email
> How to summarize a problem to be addressed
> How to summarize a business opportunity
> How to write short
“Strategic Emails”—The Process
This hands-on course begins before you even enter the conference room. Together, we’ll analyze a cross-section of emails, creating a baseline, a goal, and a checklist for what “good emails” mean to you.
What to Expect
The workshop is in English and is taught by a professional with a track record of more than 20 years as a commercial writer and communications trainer. You will leave with a clear vision of how to interact digitally with anyone in business; an email manual; and a training certificate.