Language: International English
Business Editing July 2020 (online)
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Writing for the Web
Shaping the company’s virtual voice
Write short. Keep it simple.
These standard directions make Web-writing sound easy.
But how do we write short—and still capture meaning?
Develop writing techniques that best fit the Web?
And persuade audiences to embrace our vision?
“Writing for the Web” is your hands-on instruction.
Who Attends “Writing for the Web”?
Most of those who take “Writing for the Web” are already writing for their organizations. People who work in Government, for NGOs and for multinationals attend the training.
Why take the workshop? To trigger creativity. Learn new techniques. And persuade audiences of your organization’s mission.
What You Will Learn
> To use writing techniques that best fit the Web
> To transform generic-sounding text into specific messages
> To summarize complex information in clear, concise text
> To collaborate with colleagues in creating Website content
> To appeal to diverse audiences, from employees and managers to shareholders and policy makers
> To integrate feedback into your Web writing—smoothly and professionally
What to Expect
The workshop is in English and is taught by a professional with more than ten years of corporate Web-writing experience—and a decade as a professional trainer. You will leave with solid Web-writing techniques; one complete piece of writing; and a training certificate.