Date: June 6, 2019
Time: 9:30 – 17:30
Location: Beurs van Berlage,
Amsterdam, the Netherlands
Language: International English
Corporate Storytelling April 24 & 25, 2019
Brand Journalism May, 2019
The Executive Voice June, 2019
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Writing for NGOs
The one-day intensive
The NGO and non-profit sector is as competitive as any other. Practically every organization seeks greater visibility, an influx of funding, and more volunteers—or all of the above. “Writing for NGOs” analyses those needs, and gives step-by-step approaches to tackling them in writing.
Who Attends “Writing for NGOs”
Some who take part are experienced writers, already at work; others are new to writing for NGOs and non-profits. What all have in common is the wish to write ever more professionally—and convincingly—on behalf of socially-engaged organizations.
What You Will Learn
> How to assess your audience
> How to modulate your tone when addressing different audiences
> Ways to write better fundraising materials—including grant proposals
> How to revise vision & mission statements, when authorized
> How to be concise or detailed, as needed
> How to frame social & political problems more compellingly
> How to avoid clichés and tell authentic, original stories
> How to strategize streamlined annual reports
“Writing for NGOs”—The Process
In this hands-on course, you’ll be asked to submit material in advance: 2-3 examples of persuasive text. These excerpts may be written by anyone, and they may come from any context, including business and government. What you’re looking for is writing that you resonate to, writing that moves you and appeals to your intellect. We’ll use your sample texts as blueprints for your own writing.
Why this Course is Unique
The course was co-developed by career peace-activist Shelley Anderson and writing trainer Lisa Friedman. Shelley designed, secured funding for, and implemented the Women and Peace program for the International Fellowship of Reconciliation. Lisa Friedman founded the Institute for Business Writing.
Some courses teach writing theory only; others focus solely on specific written formats. This course covers the top-line approach of writing for NGOs—from the pitfalls to the untapped opportunities.
What They’re Saying about the Workshop
Call us for professional references from leading multinationals and NGOs.