Location: Beurs van Berlage,
Amsterdam, the Netherlands
Language: International English
Writing that Sells September 18 & 19, 2019
Writing for NGOs September 25, 2019
Corporate Storytelling October 28 & 29, 2019
Brand Journalism Contact us for dates
Writing for the Web Contact us for dates
Business Editing Contact us for dates
Writing Annual Reports Contact us for dates
Speeches & Presentations Contact us for dates
The Executive Voice
How to communicate your knowledge & leadership
What is the executive voice? It’s a voice that is clear and persuasive, conveying insight and authority. Can you crystallize your executive voice in writing?
Who Attends “The Executive Voice”?
Executives, managers, employees, and independent contractors: these are among the participants in this workshop. “The Executive Voice” is for those who wish to improve their communicative power in writing.
What You Will Learn
Using comprehensive business cases, The Executive Voice participants will be able to:
> To set a new standard for your writing that’s achievable short- & long-term
> To identify the features of the executive voice that you’re striving for
> To apply those features to your own writing, for each format you use
> To realistically assess your audience’s information needs
> To structure everything you write with executive ease
> To render content technically & conversationally
> To write emails & briefings that inspire action
> To design reports that meet readers’ needs
> To create a writing checklist
> To write concisely
“The Executive Voice”—The Process
Before the course starts, you’ll be asked to send in two writing samples: one that represents your own writing, and one written in the voice you wish to achieve. Then, with individualized guidance and instruction, you’ll set about rewriting your text. As you develop the new voice, you’ll receive live, expert feedback on your work.
What to Expect
The workshop is in English and is taught by a professional with more than twenty years of experience. The training is two full days. You will leave with a list of your strengths as a writer; one complete piece of writing; and a training certificate. The cost for the workshop is €1,100 (excl. VAT) for two days. Group and NGO rates are available.
What They’re Saying about the Workshop
Call us for professional references from leading multinationals and NGOs.