Location: Beurs van Berlage, Amsterdam
Language: International English
Writing that Sells September 18 & 19, 2019
Writing for NGOs September 25, 2019
Corporate Storytelling October 28 & 29, 2019
Brand Journalism Contact us for dates
Writing for the Web Contact us for dates
Writing Annual Reports Contact us for dates
Speeches & Presentations Contact us for dates
The Executive Voice Contact us for dates
Revise, rewrite, & repurpose text—for greater results.
Do you write for your organization? Edit the writing of others? Revise your own texts for work?
“Business Editing” can help. This workshop is the hands-on way to learn how to transform text—simply and methodically.
Who Attends “Business Editing”?
Many who take “Business Editing” write for their clients, their organizations. Others who
join do editing only. Why take the class? To discover how career writers and editors
handle text of all kinds. To boost the quality of your written communications. And to
increase your confidence in working with text.
What You Will Learn
Using key business cases, “Business Editing” teaches:
> Proven, professional editing protocol
> How and when to do a light edit—or totally rewrite
> Ways to improve every text—dramatically
> How to make your organization’s voice more authentic
> Ways to “sell-in” superb text to colleagues & management
What to Expect
At this course, you’ll work with your own organization’s text—for immediate results.
We’ll start with the principles of professional editing and move on swiftly to practice.
Using a relevant business case that you provide, you will edit at least one complete
piece. You will receive expert feedback on your written communication.
The workshop is in English and is taught by a professional with more than twenty years
of experience. The training is two full days. You will leave with a list of your strengths as
an editor; one complete, edited piece; and a training certificate.