Location: Beurs van Berlage,
Amsterdam, the Netherlands
Language: International English
Brand Journalism March 14 & 15, 2018
Speeches & Presentations April 17 & 18, 2018
Writing that Sells May 16 & 17, 2018
Writing for the Web Contact us for dates
Business Editing Contact us for dates
Writing Annual Reports Contact us for dates
The Executive Voice
Capture key messages from the top down.
It is the organization’s executives who create key messages. But it is managers and employees who must build on those messages. Can you crystallize the executive voice in writing? In press releases and reports? Speeches and presentations? Capture key messages from the top down—with “The Executive Voice”.
Who Attends “The Executive Voice”?
Executives, managers, and employees all seek experience with shaping messages into persuasive text.
Why take the class? To give your written communication skills the polish required of people in leadership positions.
What You Will Learn
Using comprehensive business cases, The Executive Voice participants will be able to:
> identify the organization’s key messages
> align messaging in emails and briefings
> place key messages via intranet, internal newsletters and magazines
> create quotable press releases and tweets
> reflect the executive voice in speeches and presentations
> structure strategically sound reports
What to Expect
When it comes to written communication, what do executives want to see on the page? What information do managers and employees need in order to write? These are the starting points for “The Executive Voice”. Using a relevant business case, you’ll practice information-capture and write at least one complete piece. Then you’ll receive live, expert feedback on your writing.
The workshop is in English and is taught by a professional with more than twenty years of experience. The training is two full days. You will leave with a list of your strengths as an writer; one complete piece of writing; and a training certificate.