Dates: September 12 & 13, 2018
Time: 9:30 – 17:30
Location: Beurs van Berlage, Amsterdam
Language: International English
Business Editing September 19 & 20, 2018
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Advanced writing techniques for engaging audiences
Organizations often bombard people with all kinds of content. How can you get audiences to engage with your content, your messages? Learn to stand out by using fiction and journalism techniques to tell your story.
Who Attends “Corporate Storytelling”?
Anyone who interacts with the organization’s messaging can benefit from this workshop. This includes communications managers, and strategists, writers and editors.
What You Will Learn
> How to work with a range of forms, from bios to thought-leadership pieces
> How to know which of your messages call for a “storytelling” approach
> How to evaluate your current approach: are you already storytelling?
> How to distinguish between a story and a promotional text
> How to internalize the hallmarks of great storytelling
> How to turn practically any message into a story
“Corporate Storytelling”—The Process
In this hands-on course, you’ll start by reading and analyzing examples of great storytelling. (We’ll work with texts from organizations in different sectors—business, government, and NGOs.) With a checklist for great storytelling in hand, you’ll practice writing in an entirely new way: mapping the “plot” of your story before you begin writing, and planning the subtext you need to reach audiences. Throughout the course, you’ll receive expert feedback on your writing, as it develops. Together, we will create a model for what finished corporate stories for your organization look like.
What to Expect
The workshop is in English and is taught by a professional with more than twenty years of experience as a writer, editor, and trainer. The training is two full days. You will leave with an understanding of your strengths as a corporate storyteller; one prototypic piece of writing; and a training certificate.
Why this Course is Unique
Most writing courses teach theory. This course gives each participant the chance to rewrite relevant material, receive feedback on that writing, and reframe their understanding of what audiences want to read.
What They’re Saying about the Workshop
Call us for professional references from leading multinationals and NGOs.