Location: Beurs van Berlage,
Amsterdam, the Netherlands
Language: International English
Speeches & Presentations May 17 & 18, 2017
The Executive Voice May 30 & 31, 2017
Writing for the Web June 22 & 23, 2017
Writing Annual Reports Contact us for dates
Writing that Sells Contact us for dates
Business Editing Contact us for dates
Engaging with the broadest possible audience
Journalism used to be reserved for newspaper and magazine reporters. In the twenty-first century, the ability to write journalistically has become essential.
Who Attends “Brand Journalism”?
Anyone who writes or edits for an organization can benefit from this workshop. This includes people in business & government, education, the culture sector & NGOs.
What You Will Learn
> How to make your organization’s content interesting to a broad audience
> How to structure any article, from the “listicle” to the opinion piece
> How to match your writing style to the style of any media outlet
> How to define the best brand journalism in your sector
> When to keep revising—and when to call it “done”
> How to establish the scope of each piece
“Brand Journalism”—The Process
In this hands-on course, you’ll practice writing in different formats, from the blog post to the definitive statement of your organization’s mission. Throughout the course, you’ll receive expert feedback on your writing, as it develops. Together, we will create a model for what finished brand journalism for your organization looks like.
What to Expect
The workshop is in English and is taught by a professional with more than twenty years of experience as a writer, editor, and trainer. The training is two full days. You will leave with an understanding of your strengths as a brand journalist; one prototypic piece of writing; and a training certificate.
Why this Course is Unique
Beyond theory, this course teaches you how to re-imagine interesting content—and how to consistently provide that content for your target audiences.